In the next four days Indonesia will held the Southeast Asian Nations Sport Festivities- the 26th SEA Games. The atmosphere of the sport competition has been felt. In Jakarta football matches have been begun since Thursday. While the opening ceremony will be held on November 11 at Jakabaring Stadium, Palembang. As the host, we expect Indonesia to reap two successes, they are success as an organizer and asthe over all winner. The target as the overall champion is not excessive, given the fact that Indonesia had not been victorious in the SEA Games. As a country with the largest population in Southeast Asia, it is reasonable if Indonesia could become the overall champion. Moreover, Indonesia had ever become the king in Southeast Asia with an eight-time general champion since 1977 until

1993 which was only interrupted once in Thailand 1985, when Bangkok became the host. Since the Reform Era, Indonesia has never becomethe overall champion.The economic and political crisis that plagued Indonesia at the end of the New Order and at the beginning of the Reformation era quite affect the national sports performance. Therefore, when the Indonesian economy began to rise, the political situation is conducive, and the support from the government thus it is timefor the national sport ambassadors to contribute their achievements to the nation. However, the target would not at the SEA Games, but also at Asian and Olympic Games. The world has recognized the sport as an international language. Sport plays an important role in promoting national prestige in the global community. Sport is part of the culture that is able to pass boundaries of race, ideology, and religion. Sport as an effective communication. Now no one is
doubtful that the sporting event is instrumental in enhancing the image of the nation. The government should fully support the ambassadors of the nation. The world shows that when the government in power is very solid in building sports, the achievements will come. In recent decades,China and South Korea has been proved it. The government's strong encouragement is able to lift up the sports performances. South Korea to prove it through the 1988 Seoul Olympics, while China
through the Beijing Olympics 2008. It is hope, as the host and the support from the government, the Indonesian sport ambassadors will scent and restore Indonesia's reputation as the strongest nation in sports in Southeast Asia. It is very important to promote the dignity of the nation and the state both at regional and global levels. Good luck for the Indonesian sport ambassador.